Wish: Tell the Christmas Story
One of the biggest frustrations in marketing is trying to get the message out to people. Blogs like this are about 95% likely not to be read.
Reading to kids is a great way to connect with them. In many cases, books for children also teach valuable life skills. In the past five years, I have been fascinated by the power of story-telling in business communication. I believe it enhances the messages that I deliver. In my classes, even international students with limited English skills listen and react. You can get kids to stop what they are doing with a good story.
So, my wish is to have parents read to their kids or tell the story of the first Christmas. It bears explaining. Why was Christmas such a big thing to the shepherds and to the Magi? What does it mean that the saviour of the world was born in a location only fit for animals?
And here, for those who forget to reflect on this time of year, is my way of getting this message through to you, in the age of short attention spans, social networking and online video.
Merry Christmas, everybody! Tell this story at least once during this Christmas season.
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